Co-founder · ReelFavours by Arboria

Nobody should lose the memories of their big day.

I build ways for couples and hosts to keep every moment of their event, captured by the people who were there.

👋 Hi, I'm Muzamir
Why ReelFavours exists

The wedding video we never got.

When Fatin Farzana and I got married, we trusted a videographer with $750 in cash. He took the money and disappeared.

Losing the money hurt, but it wasn't the worst part. We never got our wedding video. We can't watch our vows again, hear the speeches or see our families dancing. That day only exists in our memories now.

Thank God our photographer did an amazing job. But I kept thinking about what everyone else saw that day. Our guests filmed and photographed so much on their phones, and almost none of it ever reached us.

What if the people who love you most could be your back-up crew?

That question became ReelFavours. We want to make a difference in people's lives by making sure no couple or host ever has the regret we have.

What we do

Your photographers, your guests and real favours.

ReelFavours combines event favours you can hold with an app guests use on the day. You get the professional shots and every candid moment from your guests' phones, all in one place.

01

Guests capture

Guests scan to join your event in the app and share their photos and videos as the day happens. They don't need to chase anyone in a group chat.

02

Guests get rewarded

Guests who attend, can receive a real favour, a physical keepsake from us. It's a thank-you that actually means something.

03

You keep everything

Your guests' photos and footage come together in one collection, so no moment gets lost.

Why trust ReelFavours

Built on 3 S.

Your memories deserve more than a group chat or a stranger's hard drive.

S

Singapore

Made in Singapore by a local husband-and-wife team. You can reach real people here, in your timezone, who understand local weddings and celebrations.

S

Safe & Secure

Your event gallery is private. Only guests you invite can share to it, and only you decide who sees what. Your memories stay with you, not with a vendor who can vanish.

S

S-thetic

A beautiful experience from the favours in your guests' hands to the gallery on your screen, designed to match the look of your day.

About me

From data engineer to full-time founder.

I studied Computer Science at NUS and spent nearly a decade building data systems for organisations in aviation, enterprise software, gaming and ed-tech. My job was to take scattered, messy data from many sources and make sure none of it got lost. That's exactly the problem ReelFavours solves for your event.

I've also taught data analytics as an adjunct lecturer.

In 2026, I left my job to build Arboria full time with my wife and co-founder, Fatin Farzana. I'm still the person who answers when you call, and we personally make sure every event we serve goes right.

  • Co-founder, Arboria / ReelFavours2026 to now · Full time
  • ~10 years in data engineering & analyticsAviation · Enterprise software · Gaming · Ed-tech
  • B.Comp Computer Science, National University of Singapore
The people behind it

Built by a couple who lived the problem.

ReelFavours isn't a faceless company. It's the two of us, building what we wish we'd had on our own wedding day.

Muzamir Nasir

Co-founder · Sales, Operations & Technology

Your first point of contact. Builds the ReelFavours app and runs sales, finance and logistics, so every favour arrives on time and every photo and video is collected, stored safely and delivered to you.

Fatin Farzana

Co-founder · Design, Marketing & Procurement

The creative behind the favours. Designs each piece in 3D, sources the materials and makers to bring it to life, and leads how ReelFavours shows up in the world.

Meet Fatin →

My promise

What you can count on.

I show up

I know what it feels like when a vendor disappears, and I'll never put you through that. You'll always know who to reach and how.

Clear terms, no surprises

You get written agreements, clear pricing and proper receipts. No cash-in-hand guesswork.

Your memories, safely kept

Your photos and videos are delivered to you, and they stay yours.

Connect

Planning a wedding or event?

Tell me about your date and what matters most to you. I reply personally, usually within a day.